MOBI London Underground by Design Kindle ½ London ´ kairafanan.co ´

London Underground By Design is the beautifully illustrated new book from Mark Ovenden the acclaimed author of Great Railway Maps of the World published to coincide with the 150th anniversary of the Tube in 2013Since its establishment 150 years ago as the world's first urban subway the London Underground has continuously set a benchmark for design that has influenced transit systems from New York to Tokyo Moscow to Paris and beyond London Underground by Design is the first meticulous study of every aspect of that feat a comprehensive history of one of the world's most celebrated design achievements and of the visionaries who brought it to lifeBeginning in the pioneering Victorian age Mark Ovenden charts the evolution of architecture branding typeface map design interior and textile styles posters signage and graphic design and how these came together to shape not just the Underground's identity but the character of London itself This is the story of celebrated designers from Frank Pick the guru who conceptualised the modern Tube's look under the 'design fit for purpose' mantra to Harry Beck Tube diagram creator and from Marion Dorn one of the twentieth century's leading textile designers to Edward Johnston creator of the distinctive font that bears his name as well as Leslie Green designer of central London's distinctive ruby red tiled stations and the Design Research Unit's head Misha Black who in the 1960s rebranded British Railways and created the Victoria line's distinctive style and Sir Norman Foster architect of Canary Wharf station


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    A fantastic history of the London Underground the covers every aspect of the system's visual design architecture graphic design branding etc in celebration of its 150th anniversary Anyone who's used Tube can attest to its strong visual design I don't think there's another system in the world as complex as the Tube that's as easy to navigate and that's down to the visual design Stations and lines have their own identity while still being unmistakably part of a consistent overall visual language What's most fascinating about this is that it was evolved and honed from a system that was originally patchwork of entirely different private companies operating their own lines Along the way the Underground became one of the first organizations to create a visual brand and it's this journey that Mark Ovenden's book is aboutThe Underground has such a rich history that there's lots to cover here and Ovenden does a great job of taking readers through it with obvious enthusiasm The book is full of examples of early station architecture publicity posters signage etc A real treat for any design nerdMy only complaint which kept this from being a 5 star review is that the structure of the book was a bit awkward to read Each chapter covering a specific period of the Underground's history is divided into two parts one section with all the text and then a section of all the illustrations with captions But the text in the first part constantly refers to specific illustrations in the second part forcing you to keep flipping back and forth as you read through the text Any large book like this is going to have a certain amount of cross referencing but this was constant and annoying Even within the captions themselves the illustrations are often referred to out of order For example a page with 4 numbered identical size poster pictures the caption text will refer to them in the order 2 4 3 1 Why not just arrange them in the order they're discussed? I guess in a book about design layout problems like this stand out that much